The European Union Protected Food Name (EUPFN) Scheme was introduced in Europe in 1993 to protect food and drink products on a geographical or recipe basis. There are currently 1,260 registered PFN’s across 27 different product classes with approximately 200 products in the application and/or publishing process.
Out of the registered PFNs only 62 have been granted in the UK, including; Melton Mowbray pork pies, Cornish pasties and the traditional Cumberland sausage. The Secretary of State for Environment, Food and Rural Affairs (DEFRA) has placed a high priority on increasing the number in the UK to match the 219 protected foods in France.
ADAS’s expertise and our knowledge of the application process ensure a streamlined process for local businesses and producer groups interested in achieving protected food name status for their products. The designation has been shown to be an effective platform to grow your business. Individual businesses can directly benefit from using PFN status as a marketing tool when accessing new and retaining existing domestic / export markets. The scheme has also been shown promote food tourism and provide significant economic and social benefits to the local rural economy.
Our services include:
- Identify and evaluate products that might fit the criteria
- Collect and collate data required for application from producer group and processor
- Collaborate with all interested stakeholders to minimise potential objections
- Manage relationship between producer group and DEFRA to facilitate timely submission of their application and minimise editing requirements
- Manage the application through its national consultation period
- Submit an EU application following DEFRA’s final decision