Knowledge and understanding of the malting barley supply chain is vital to SABMiller’s ability to maintain sustainable production of its beer and profitability of its business in the long term. As part of a project to understand key risks and opportunities, ADAS were commissioned by SABMiller to identify farm level drivers and barriers that influence sustainable production of malting barley. Farmer interviews were used to uncover potential risks as well as to identify opportunities to improve sustainability in three key production areas in the southern hemisphere.
Short background reviews were conducted to gain perspective on the local industry, policy and context in the different production areas. Once key areas of interest had been identified for each production area, ADAS developed tailored farmer questionnaires, conducted face to face interviews in two countries and worked with local agronomists who conducted the interviews in the third.
In each country positive feedback was received from the farmers who appreciated the independent nature of the study.
In each country a detailed set of questions was used as a basis for discussion with the farmers. Topics covered in these farmer interviews included:
Background information on the farm including rotations and agronomic practices
Knowledge and implementation of environmental management practices
Farmer understanding of sustainable production
Social and economic aspects of managing a farm within the local context
The outcomes from this work are being used by SABMiller to inform how they develop their barley supply chains.
“ADAS’s work on this project was invaluable, providing an independent third party perspective for SABMiller as well as encouraging farmers to offer objective, honest responses.”
Head of Livelihoods, Land and Food Security
For more information contact Leslie at firstname.lastname@example.org or 01954 268229