Key Findings Local sourcing means different things to different individuals and businesses. There was general support across the producers interviewed for an increase in local sourcing of meat, fresh produce, bakery, and dairy, however they did not always think that retail convenience stores were the right outlet for this growth to occur. Reasons for producers not wanting to expand local sourcing in convenience stores included: Local producers are exploring other markets, such as farm shops and restaurants Selling products in farm shops or smaller outlets provides a unique selling point for their product Smaller producers are unable to keep up with current demand for local products Producers are focussing on other priorities such as carcass utilisation and free-range rather than local in the meat sector Local producers don’t feel that they would get enough margin from supplying into convenience stores From a retailer perspective, local sourcing is not always as efficient as national sourcing, in terms of both logistics and cost. Retailers are in many cases trying to reduce the number of suppliers that they have, rather than increase, as would be required to bring on small local suppliers. Retailers also need a competitive price – either selling large volumes cheaply or small volumes of premium products. This may not align with the business models of small local producers. For more information about ADAS’s expertise in supply chains please see our Sustainable Food and Farming webpages.